Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.

Benefits of Retention Support
A customer retention support enables a business to better organise, update and use its customer information, as well as providing all staff with access to the same customer data to complete their tasks.

Possibility of repeat business
This is probably the most obvious advantage of customer retention. Effective services that lead to customer satisfaction will make your customer coming back to you again, thus giving you repeat business.

Reduced costs for customer acquisition
Acquiring a customer has certain associated costs. These include the costs associated with advertising, following up, sales demos, travel and meeting costs etc. Having a repeat customer means that the customer is already aware of your processes and can predict a certain quality of output